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Most of the people believe that writing a business plan is just a one way of wasting time. Instead of writing a business plan, we should focus on development,marketing and sales. I do not agree with them. Because if we do not plan some core topics, strategies of our company we will not be able to react the emerging markets or new opportunities in a correct way or timing. We had a guest lecturer last weeks, who is one of the founder of eviware, Niclas. I really like his example, he said; “In s
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